Rolul comunicarii intr-o organizatie / The role of communication in an organisation

Imi amintesc o idee centrala in jurul careia s-au desfasurat mai multe speech-uri in cadrul conferintei PR Forum de anul acesta. Sala plina de oameni de comunciare, toti cu aceleasi frustrari si cu aceleasi ambitii. In stanga si-n dreapta mea oameni care inca mai spera la marea reusita, lupta sa ajunga importanti si sa fie luati in seama. La prezidiu, cativa dintre cei care au reusit deja, care acum impart din experienta dobandita. "Luptati pentru locul vostru in Board"...
Am plecat cu convingerea ca e un lucru simplu, ca deja managerii romani au inceput sa inteleaga rolul comunciarii... Si totusi, cat de departe suntem de acest ideal. Cat de greu le este inca managerilor obisnuiti sa taie si sa spanzure dupa bunul plac sa se consulte cu "negrii de pe plantatie" cand au ceva de spus sau de comentat, in interiorul sau in exteriorul companiei. Si asa, dupa ce ai reusit cu greu sa dovedesti ca esti mai mult decat "a pretty face", trebuie sa lupti in continuare atat pentru a mentine statutul cu greu dobandit, dar si pentru a fi mai mult decat un operational amarat care face ce i se spune si ce se decide fara a fi consultat, nici macar in aria ta de expertiza.
Si asa ajungi sa faci planul de comunicare in jurul bugetului deja stabilit, sa schimbi mesajul pentru ca nu merge cu contextul urmarit, si apoi, intr-o zi, sa gasesti niste declaratii ale companiei postate pe nu's ce site fara stirea ta, sa constati greselile facute, sa inghiti in sec si sa modifici iar, a cata oara? planul de comunicare.
Si cateodata iti vine sa-ti iei campii, sa pleci, sa cauti alt job care la prima vedere pare locul de munca ideal, si la a doua vedere iti ofera aceleasi eterne frustrari.
Si o iei de la capat, over and over again...

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I remember a central idea around which several speeches at this year's PR Forum conference revolved. A room full of community people, all with the same frustrations and ambitions. To my left and right people still hoping for the big break, struggling to become important and be counted. In the chair, some of those who have already succeeded, who now share their experience. "Fight for your place on the Board"...

I left with the conviction that it's a simple thing, that already Romanian managers have started to understand the role of communication... And yet, how far we are from this ideal. How hard it is still for managers who are used to cut and paste as they please to consult with "slaves on the plantation" when they have something to say or comment on, inside or outside the company. And so, after you've managed to prove yourself to be more than "a pretty face", you have to keep fighting both to maintain your hard-earned status, but also to be more than a poor operative who does what he's told and what is decided without being consulted, even in your area of expertise.

And so you end up making the communication plan around the budget already set, changing the message because it doesn't go with the intended context, and then, one day, finding some company statements posted on some website without your knowledge, noting the mistakes made, swallowing dry and editing again, for the umpteenth time? communication plan.

And sometimes you just want to get out, leave, look for another job that at first glance seems like the ideal job, and at second glance offers the same eternal frustrations.

And you start all over again, over and over again...